Nature View Farm Case Analysis free essay sample

Examination OF NATUREVIEW FARM CASE : SUBMITTED BY: MUZAMIL QUADIR ROLL NO. PB1108 Natureview Farm, a Vermont based maker of natural Yogurt with $13 million in incomes is the main regular Yogurt brand(24% piece of the pie) sold into normal food stores. It has accomplished this through its uncommon Yogurt producing process through developing individual associations with dairy purchasers in the normal food divert set in 2000, when the organization faces money related strain to develop incomes to $20 million before the finish of 2001, because of an arranged exit by its funding financial specialists. The middle choice point that the protogonist, Natureviews VP of promoting, faces is whether to accomplish this income growyh by venturing into market channel. Salary STATEMENT, 1999 COST OF GOODS SOLD = 890000 GROSS PROFIT = 4810000 EXPENSES = 4550000 NET INCOME = 260000 YOGURT MARKET SHARE BY PACKAGING 8oz______________________________________74%(3%growth) hildren multipack__________________________9%(12. 5%growth) 32oz__________________________________________8%(2%growth) Other__________________________________________9%(NC) AVERAGE RETAIL PRICE($) PACKAGE| ARP IN NATURAL FOOD CHANNEL| ARP IN SUPERMARKET CHANNEL| 8oz| 0. We will compose a custom paper test on Nature View Farm Case Analysis or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page 88| 0. 74| 32oz| 3. 19| 2. 7| 4oz multipack| 3. 35| 2. 85| GOAL: â€Å"Uniquely situated the item to gain by the developing pattern in atural and natural nourishments in supermarket† MARKET NEWS: â€Å"Bellini heard gossipy tidbits that one of the Natureviews significant common contender would before long attempt to venture into general store channel† MARKET POTENTIAL: A)Industry master foreseeing unit volume development of natural Yogurt at grocery store of 20% every year from 2001 to 2006. B)These expectations were comparative with unit development projection of 2% to 4% of Yogurt class in the store. DIRECT COMPETITORS| CURRENT PERFORMANCE| STRENGTHS WEAKNESS| IMAGE| CURRENT STRATEGY| NATUREVIEW| 24% market(natural food channel)$13 million revenues| Longer rack lifeOnly in characteristic food stores| QualityHealthyUnique taste| Build relationshipsGenerate revenue| DANNON| 33% market shareMany flavors products| Market leaderArtificial| High visibilitySomething for everyone| Follow buyer trends| YOPLAIT| 24% market shareMany items flavors| Brand nameArtifical| Caring brand | Make gains on DannonDifferentiation| COLUMBO| half consolidated market share| National Distribution| Good for you| Motivation| Extend PRODUCT LINE RO INCLUDE YOGURT MULTIPLE PACKS Natureview Farm ought to grow its effectively fruitful natural yogurt product offering to incorporate to forms of a Yogurt multipack evaluated at $3. 35 each. The system will permit the organization to arrive at their set income objective the snappiest because of the way that the yearly development pace of deals of Yogurt multipacks is 12. % versus just 3% for the 6oz size and 2% for 8oz size The overall revenues from multipacks are additionally altogether higher than those of single servings. Flavors will be looked over lines best flavors yet will be given imaginative names that will be offer to kids. He multipacks will be situated as the solid nibble elective for kids.